It might seem obvious—or go without saying—that good photography and videography are critical for your success as a real estate professional.
But when you dig into the numbers, just how much of an impact good visuals make borders on shocking. Check out some of these stats:
As time goes on, and equipment and tools become better and more sophisticated, online platforms become more robust, and augmented reality (AR) and virtual reality (VR) expand into our industry—skills with visual tools will only become increasingly important over time.
In its resource reference document for members on the topic, the National Association of REALTORS® (NAR) points out that:
Eighty-seven percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2018 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.
So, if you haven’t already hired me to shoot your listings, you should really think about doing so. Review these real estate photography facts with the resource links you need to know.
Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal.)
Homes with high-quality photos receive 47% higher asking price per square foot. (cbsnews.com)
83% of buyers cited pictures as very important. (investordetails.wordpress.com)
You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo. (marketleader.com)
Homes with professionally photographed pictures can sell for up to $19,000 more. (marketleader.com)
Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers. (inman.com)
Listings with professional photographs sell faster. (PR Newswire)
Only 15% of listings have high-quality photography, with half of over $1 million listings using low-quality photos. (The Wall Street Journal)
Listings with professional photos receive 118% more online views. (IMOTO PHOTO)
Professional photography can help sell your listing 39% closer to the original listing price. (IMOTO PHOTO)
Homes with professional photos get 61% more views. (REDFIN)
Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market. (The Wall Street Journal)